🎯 BLUEPRINT OPERASIONAL RENOVASIA 2026

Panduan Strategis & Taktis untuk Mencapai Profitabilitas Sustainable

📅 Periode: Januari - Desember 2026
🎯 Target Utama: Margin Netto Rp 100 juta/bulan konsisten
📊 Status Baseline: Revenue Rp 540jt/bulan, Margin Netto Rp 42jt/bulan (2025)
🚀 Growth Required: +138% dari baseline

📑 DAFTAR ISI

  1. Executive Summary
  2. Financial Foundation
  3. Strategic Framework
  4. Operational Guidelines
  5. Sales & Marketing Blueprint
  6. Project Management System
  7. Financial Management
  8. Risk Management
  9. Monthly Action Plan
  10. KPI Dashboard
  11. Emergency Protocols
  12. Long-term Strategy

1. EXECUTIVE SUMMARY

1.1 Situasi Saat Ini (Baseline 2025)

1.1 Situasi Saat Ini (Baseline 2025)

[!NOTE] Kondisi Keuangan 2025 | Item | Nilai | |:-----|:------| | Revenue Bulanan | Rp 540 juta | | BEP (Break-Even) | Rp 498 juta | | Buffer di atas BEP | 8,4% (TIGHT!) |

Cost Structure: | Komponen | Nilai per Bulan | Keterangan | |:---------|:----------------|:-----------| | Fix Cost HO | Rp 72 juta | Total | | - Gaji Staff | Rp 35 juta | 9 staff | | - Overhead Properties | Rp 19 juta | | | - Kios Renovasia | Rp 7,4 juta | | | - Ops & Utilities | Rp 10,6 juta | |

Performance Metrics: - Margin Proyek (Gross): 59-71% per proyek - Margin Netto (Company): 19-22% bulanan (Rp 42jt) - Working Capital: Rp 700-800 juta - Portfolio Mix: 3-4 proyek paralel

1.2 Target 2026

1.2 Target 2026

[!TIP] Target Keuangan 2026 (Realistis) | Periode | Target | |:---|:---| | Q1 (Jan-Mar) | • Revenue: Rp 650 juta/bulan (+20%)
• Margin Netto: Rp 60 juta/bulan
• Mix: 4-5 proyek paralel | | Q2 (Apr-Jun) | • Revenue: Rp 750 juta/bulan (+39%)
• Margin Netto: Rp 75 juta/bulan
• Mix: 5-6 proyek paralel | | Q3 (Jul-Sep) | • Revenue: Rp 850 juta/bulan (+57%)
• Margin Netto: Rp 90 juta/bulan
• Mix: 6-7 proyek paralel | | Q4 (Oct-Dec) | • Revenue: Rp 1.000 juta/bulan (+85%)
• Margin Netto: Rp 100 juta/bulan ✅
• Mix: 7-8 proyek paralel |

TOTAL TAHUN 2026: - Revenue: Rp 9,6 miliar - Margin Netto: Rp 976 juta (average Rp 81jt/bln) - Growth Rate: +78% dari 2025

CATATAN PENTING:
Target Rp 100jt/bulan konsisten baru tercapai di Q4. Ini realistis karena: - Butuh waktu build pipeline (deal cycle 1-3 bulan) - Butuh waktu scale team & sistem - Butuh working capital bertambah (dari Rp 700jt → Rp 1,2 miliar)

2. FINANCIAL FOUNDATION

2.1 Data Confirmed (Single Source of Truth)

2.1 Data Confirmed (Single Source of Truth)

[!NOTE] Financial Baseline ✅ FIX COST HEAD OFFICE: Rp 72 juta/bulan (Rp 864 juta/tahun)

Cost Breakdown Nilai Persentase
Gaji Staff HO (9 orang) Rp 35.000.000 48,6%
Overhead Properties Rp 19.000.000 26,4%
Kios Renovasia Rp 7.400.000 10,3%
Sewa Kantor Rp 1.500.000 2,1%
Lembur Rp 675.000 0,9%
Utilities & Ops Rp 2.500.000 3,5%
Contingency Rp 5.925.000 8,2%

✅ BEP (Break-Even Point): Rp 498 juta/bulan

Formula: Fix Cost ÷ (Margin % × HO Allocation %)

Rp 72jt ÷ (64% × 22,6%) = Rp 498 juta

✅ MARGIN STRUCTURE: - Margin Proyek (Gross): 59-71% per proyek - HO Allocation: 22,6% dari Gross Margin - Margin Netto (Company): 19-22% dari revenue bulanan

2.2 Rumus Keuangan Kunci

A. Revenue Required untuk Target Margin Netto:

Revenue Required = (Target Margin Netto + Fix Cost HO) ÷ Margin Netto %

Contoh untuk Rp 100jt margin netto:
= (Rp 100jt + Rp 72jt) ÷ 20%
= Rp 172jt ÷ 0,20
= Rp 860 juta/bulan

ATAU dengan formula proyek:
Required Gross Margin = Fix Cost HO + Target Margin
= Rp 72jt + Rp 100jt = Rp 172 juta

Revenue = Gross Margin ÷ Project Margin %
= Rp 172jt ÷ 0,60 = Rp 287 juta/bulan contribution
× Timeline factor (proyek 5 bulan rata-rata)
= Rp 1.435 miliar total portfolio running

B. Project Mix Required:

B. Project Mix Required:

[!TIP] TARGET: Rp 100 juta margin netto/bulan PROJECT MIX OPTIMAL:

Tipe Proyek Jml Bracket Value Estimasi Kontribusi Margin
Bracket D 2 Rp 450-700jt 2 × Rp 52jt = Rp 104 juta
Bracket C 3 Rp 250-450jt 3 × Rp 41jt = Rp 123 juta
Bracket B 2 Rp 100-250jt 2 × Rp 33jt = Rp 66 juta
TOTAL 7 Running Parallel Rp 293 juta/bulan

Calculation: - Total Kontribusi: Rp 293 juta/bulan - Fix Cost HO: (-) Rp 72 juta/bulan - MARGIN NETTO: Rp 221 juta/bulan ✅✅

(Note: Perhitungan ini menggunakan asumsi running paralel optimal)

2.3 Working Capital Requirement

2.3 Working Capital Requirement

[!WARNING] Requirement untuk Target 2026 Q4 (Revenue Rp 1 M) Baseline 2025: Rp 700-800 juta

Component Requirement
Material buffer (30-45 hari) Rp 400 juta
Payroll buffer (2 bulan) Rp 144 juta
Operational buffer Rp 200 juta
Emergency fund (3 months HO) Rp 216 juta
Project contingency (10%) Rp 100 juta
TOTAL REQUIRED Rp 1,06 miliar

Strategi Pencapaian: - Q1: Rp 800 juta (maintain) - Q2: Rp 900 juta (+Rp 100jt dari profit Q1) - Q3: Rp 1.000 juta (+Rp 100jt dari profit Q2) - Q4: Rp 1.100 juta (+Rp 100jt dari profit Q3)

3. STRATEGIC FRAMEWORK

3.1 Vision 2026

"Menjadi contractor renovasi premium #1 di Jabodetabek dengan sistem operasional yang sustainable dan profitable"

Ukuran Kesuksesan: - ✅ Revenue Rp 1 miliar/bulan konsisten di Q4 - ✅ Margin netto Rp 100 juta/bulan - ✅ Working capital healthy (>Rp 1 miliar) - ✅ Team produktif & bahagia (low turnover) - ✅ Client satisfaction >90% (repeat + referral) - ✅ Zero disaster project (stop-loss bekerja)

3.2 Strategic Pillars

3.2 Strategic Pillars

mindmap root((5 PILAR STRATEGIS)) Sales Pipeline 3x Pipeline vs Target Deal Velocity 2-3 new/month Conversion 30-40% Project Excellence RAB Mandatory >50jt Stop-loss at -10% QC Checklist Timeline Discipline Financial Discipline Weekly Cashflow Monitor DP Min 30% Payment Terms Max 3 No DP No Start Operational Efficiency Centralized Procurement Trusted Subcon Partners Equipment Sharing Digital Tracking Team Development PM Training Sales Expansion Site Supervisor Dev Performance Bonus

3.3 Competitive Advantages

YANG HARUS DIPERTAHANKAN: 1. ✅ Premium positioning (Rp 3-6 juta/m²) 2. ✅ Quality materials & workmanship 3. ✅ After-sales service commitment 4. ✅ Design + build integration 5. ✅ Transparent pricing & progress reporting

YANG HARUS DIKEMBANGKAN: 1. 🔄 Digital portfolio showcase (website + IG optimization) 2. 🔄 Client testimonial collection systematic 3. 🔄 Referral program dengan incentive 4. 🔄 Partnership dengan developer/property agent 5. 🔄 Specialized service packages (kitchen, bathroom, etc.)

4. OPERATIONAL GUIDELINES

4.1 Project Acceptance Criteria (PAC)

MANDATORY CHECK sebelum terima proyek:

4.1 Project Acceptance Criteria (PAC)

MANDATORY CHECK sebelum terima proyek:

[!NOTE] Project Acceptance Checklist 1. Financial Feasibility - [ ] RAB completed & reviewed - [ ] Margin minimum 50% (gross) - [ ] DP minimum 30% confirmed - [ ] Payment terms: MAX 3-4 termin - [ ] Client budget match with our pricing

2. Operational Feasibility - [ ] Lokasi MAX 25km dari Depok base - [ ] Site access memadai (material delivery) - [ ] Timeline realistis (tidak terburu-buru) - [ ] Scope jelas & well-defined - [ ] No major technical risk (struktur, tanah, dll)

3. Client Qualification - [ ] Decision maker jelas - [ ] Communication responsive - [ ] Realistic expectations - [ ] No red flag behavior - [ ] Reference check OK (untuk client baru >Rp 300jt)

4. Capacity Check - [ ] Current portfolio tidak overload - [ ] PM/Supervisor available - [ ] Working capital cukup - [ ] Material lead time feasible

REJECTION CRITERIA (RED FLAGS): ❌ Client minta diskon >20% dari RAB
❌ Payment term diminta >4 termin atau DP <20%
❌ Timeline sangat ketat tanpa fleksibilitas
❌ Scope tidak jelas / banyak "nanti diputuskan di lapangan"
❌ Lokasi jauh (>25km) untuk proyek <Rp 200 juta
❌ Client punya history bermasalah (lambat bayar, dll)
❌ Budget client <80% dari RAB kita

4.2 RAB Standard Operating Procedure

WAJIB RAB untuk: - ✅ Semua proyek >Rp 50 juta - ✅ New client (berapapun nilai) - ✅ Complex scope (structural work)

BOLEH tanpa RAB: - ⚠️ Repeat client <Rp 50 juta - ⚠️ Maintenance contract - ⚠️ Simple renovation (cat, keramik only)

RAB TEMPLATE STRUCTURE:

1. PEKERJAAN PERSIAPAN & BONGKARAN (3-5%)
   - Mobilisasi, demobilisasi
   - Bongkar existing
   - Site preparation

2. GALIAN DAN PONDASI (5-8%)
   - Galian tanah
   - Pondasi footplate/sumuran
   - Urugan kembali

3. BETON STRUKTUR (15-25%)
   - Sloof, kolom, balok, ringbalk
   - Cor lantai, plat lantai
   - Material + upah

4. DINDING (15-25%)
   - Pasang bata/batako
   - Plester + acian
   - Material + upah

5. ATAP (8-15%)
   - Rangka atap
   - Penutup atap (genteng, spandek, dll)
   - Talang

6. PLAFOND (4-7%)
   - Rangka plafond
   - Penutup (gypsum, kalsiboard, dll)
   - List plafond

7. KUSEN, PINTU, JENDELA (6-10%)
   - Kusen kayu/aluminium
   - Daun pintu + hardware
   - Kaca jendela

8. LANTAI & KERAMIK (10-15%)
   - Keramik + nat
   - Granit/marmer (premium)
   - Pasang + finishing

9. SANITARY & PLUMBING (5-8%)
   - Instalasi air bersih
   - Instalasi air kotor
   - Closet, wastafel, shower

10. MEKANIKAL & ELEKTRIKAL (8-12%)
    - Instalasi listrik
    - Panel, MCB, kabel
    - Lampu, saklar, stop kontak
    - AC (jika ada)

11. PENGECATAN (5-8%)
    - Cat tembok interior/exterior
    - Cat kusen, pintu, railing
    - Material + upah

12. FINISHING & LAIN-LAIN (3-5%)
    - Railing tangga
    - Kanopi
    - Pagar (jika ada)

13. CONTINGENCY (10-15%)
    - Unexpected cost
    - Price escalation
    - Scope creep buffer

TOTAL: 100%

MARGIN STRUCTURE:

Cost Ratio:      35-40% (material + upah + subcon)
Margin Gross:    60-65% (before HO allocation)
Contingency:     Include di dalam cost (10-15%)

4.3 Project Timeline Standards

BRACKET A (Micro <Rp 100 juta): - Survey & RAB: 1-2 hari - Quotation: 3 hari - Execution: 1-3 bulan - Total cycle: 1,5-3,5 bulan

BRACKET B (Small Rp 100-250 juta): - Survey & RAB: 3-5 hari - Quotation & negosiasi: 1 minggu - Execution: 2,5-4 bulan - Total cycle: 3-5 bulan

BRACKET C (Medium Rp 250-450 juta): - Survey & RAB: 5-7 hari - Quotation & negosiasi: 2 minggu - Execution: 4-6 bulan - Total cycle: 5-7 bulan

BRACKET D (Large Rp 450-700 juta): - Survey & RAB: 1-2 minggu - Quotation & negosiasi: 3-4 minggu - Execution: 5-8 bulan - Total cycle: 7-10 bulan

BRACKET E (Mega >Rp 700 juta): - Survey & RAB: 2-3 minggu - Quotation & negosiasi: 1-2 bulan - Execution: 8-12 bulan - Total cycle: 10-15 bulan

4.4 Quality Control Checklist

PHASE-BASED QC:

4.4 Quality Control Checklist

PHASE-BASED QC:

FASE 1: PONDASI & STRUKTUR - [ ] Kedalaman pondasi sesuai desain - [ ] Ukuran footplate/sloof sesuai RAB - [ ] Tulangan besi sesuai spec - [ ] Mutu beton (slump test) - [ ] Waterproofing basement (jika ada) - [ ] Photo documentation

FASE 2: DINDING & ATAP - [ ] Pasangan bata rapi & waterpass - [ ] Plesteran rata - [ ] Rangka atap kuat & stabil - [ ] Penutup atap terpasang baik - [ ] Talang & downpipe berfungsi - [ ] Photo documentation

FASE 3: M&E & PLUMBING - [ ] Instalasi listrik sesuai SNI - [ ] Testing kabel (megger test) - [ ] Instalasi air tidak bocor - [ ] Pressure test pipa - [ ] Grounding terpasang - [ ] Photo documentation

FASE 4: FINISHING - [ ] Keramik level & tidak retak - [ ] Cat rata & tidak mengelupas - [ ] Kusen & pintu berfungsi baik - [ ] Hardware (handle, engsel) OK - [ ] Sanitari tidak bocor - [ ] Photo documentation

FASE 5: FINAL INSPECTION - [ ] Cleaning menyeluruh - [ ] All defect list completed - [ ] Electrical testing all rooms - [ ] Plumbing testing all fixtures - [ ] Client walkthrough - [ ] Handover documentation

5. SALES & MARKETING BLUEPRINT

5.1 Sales Target Per Quarter

Q1 2026 (Jan-Mar): BUILD PIPELINE

Target Deal:          6 proyek baru (2 per bulan)
Total Value:          Rp 1,95 miliar
Average Project Size: Rp 325 juta
Mix Target:
- 2 proyek Bracket D (Rp 450-700jt) = Rp 1,1 miliar
- 3 proyek Bracket C (Rp 250-450jt) = Rp 750 juta
- 1 proyek Bracket B (Rp 100-250jt) = Rp 150 juta

Conversion Target: 35% (17 quotation untuk 6 deal)

Q2 2026 (Apr-Jun): SCALE UP

Target Deal:          9 proyek baru (3 per bulan)
Total Value:          Rp 2,7 miliar
Average Project Size: Rp 300 juta
Mix Target:
- 3 proyek Bracket D (Rp 450-700jt) = Rp 1,65 miliar
- 4 proyek Bracket C (Rp 250-450jt) = Rp 1,2 miliar
- 2 proyek Bracket B (Rp 100-250jt) = Rp 300 juta

Conversion Target: 37% (24 quotation untuk 9 deal)

Q3 2026 (Jul-Sep): MOMENTUM

Target Deal:          12 proyek baru (4 per bulan)
Total Value:          Rp 3,6 miliar
Average Project Size: Rp 300 juta
Mix Target:
- 4 proyek Bracket D (Rp 450-700jt) = Rp 2,2 miliar
- 5 proyek Bracket C (Rp 250-450jt) = Rp 1,5 miliar
- 3 proyek Bracket B (Rp 100-250jt) = Rp 450 juta

Conversion Target: 40% (30 quotation untuk 12 deal)

Q4 2026 (Oct-Dec): PEAK PERFORMANCE

Target Deal:          15 proyek baru (5 per bulan)
Total Value:          Rp 4,5 miliar
Average Project Size: Rp 300 juta
Mix Target:
- 5 proyek Bracket D (Rp 450-700jt) = Rp 2,75 miliar
- 7 proyek Bracket C (Rp 250-450jt) = Rp 2,1 miliar
- 3 proyek Bracket B (Rp 100-250jt) = Rp 450 juta

Conversion Target: 42% (36 quotation untuk 15 deal)

5.2 Lead Generation Strategy

CHANNEL PRIORITAS:

1️⃣ REFERRAL PROGRAM (Target: 40% dari total lead) - Client repeat business - Incentive: Rp 3-5 juta per referral yang jadi deal - Follow-up sistem: call/WA setiap 3 bulan - Success story sharing

2️⃣ DIGITAL MARKETING (Target: 30% dari total lead) - Instagram ads (Jabodetabek targeting) - Google Ads (keyword: renovasi rumah, kontraktor, dll) - Facebook marketplace - Content marketing (before-after, tips renovasi) - Budget: Rp 10-15 juta/bulan

3️⃣ PARTNERSHIP (Target: 20% dari total lead) - Property developer (joint promo) - Real estate agent (commission sharing) - Interior designer (subcon arrangement) - Material supplier (referral program) - Bank (KPR/renovation loan tie-up)

4️⃣ OFFLINE MARKETING (Target: 10% dari total lead) - Billboard/spanduk di area strategis - Brosur di perumahan - Event sponsor (pameran properti) - Car branding (project site branding)

5.3 Sales Process SOP

STAGE 1: LEAD QUALIFICATION (Day 1-3)

✅ Initial contact (phone/WA)
✅ Basic info gathering:
   - Lokasi proyek
   - Scope pekerjaan (rough)
   - Budget range
   - Timeline expectation
✅ Qualify vs PAC (Project Acceptance Criteria)
✅ Schedule site survey (if qualified)

STAGE 2: SITE SURVEY (Day 4-7)

✅ Site visit dengan PM/estimator
✅ Detail measurement
✅ Photo documentation
✅ Client needs discussion
✅ Technical challenge identification
✅ Timeline discussion

STAGE 3: RAB & QUOTATION (Day 8-14)

✅ RAB preparation (detail breakdown)
✅ Quotation letter (formal)
✅ 3D visualization (untuk >Rp 300 juta)
✅ Payment term proposal
✅ Timeline schedule
✅ Presentation to client

STAGE 4: NEGOTIATION (Day 15-21)

✅ Client feedback gathering
✅ Scope clarification
✅ Price negotiation (max 10% discount)
✅ Payment term adjustment (if needed)
✅ Contract preparation

STAGE 5: CLOSING (Day 22-30)

✅ Contract signing
✅ DP invoice
✅ DP payment confirmation
✅ Project kick-off meeting
✅ Handover to PM

TOTAL SALES CYCLE: 30-45 hari (untuk proyek Rp 250-700 juta)

5.4 Pricing Strategy

PRICING FLOOR (TIDAK BOLEH DIBAWAH INI):

5.4 Pricing Strategy

PRICING FLOOR (TIDAK BOLEH DIBAWAH INI):

Tipe Pekerjaan Kategori Harga Minimum Margin Min
Renovasi Full Standard Rp 3.000.000/m² 50%
(Struktur + Ars + M&E) Premium Rp 4.500.000/m² 60%
Luxury Rp 6.000.000/m² 65%
New Build Standard Rp 3.500.000/m² 55%
(Rumah Baru) Premium Rp 5.000.000/m² 62%
Luxury Rp 7.000.000/m² 68%
Renovasi Partial Kitchen Rp 35-50 juta 55%
Bathroom Rp 25-40 juta 55%
Kamar Rp 15-30 juta 50%
Fasad Rp 2.500.000/m² 52%
Special Package Cat Total Rp 45.000-65.000/m² -
Waterproofing Rp 85.000-120.000/m² -
Atap Baru Rp 350.000-550.000/m² -

DISCOUNT AUTHORITY:

Discount 0-5%:   Sales team (approved)
Discount 5-10%:  Sales Manager (case by case)
Discount 10-15%: Owner approval (exceptional case)
Discount >15%:   REJECT PROJECT ❌

PRICE ESCALATION CLAUSE:

Untuk proyek >6 bulan, wajib include clause: - Material price escalation >10% → client charge difference - Scope addition → separate quotation & DP

6. PROJECT MANAGEMENT SYSTEM

6.1 Project Lifecycle Management

PHASE 1: INITIATION (Week 1)

PHASE 1: INITIATION (Week 1) - [ ] Contract signed & DP received - [ ] Project charter creation - [ ] Team assignment (PM, supervisor, admin) - [ ] Kick-off meeting internal - [ ] Client kick-off meeting - [ ] Site handover dari client - [ ] Baseline schedule creation - [ ] Risk assessment & mitigation plan

PHASE 2: PLANNING (Week 1-2) - [ ] Detailed work breakdown structure - [ ] Procurement plan (material schedule) - [ ] Subcon tender & selection - [ ] Mobilization planning - [ ] Safety plan - [ ] Quality control plan - [ ] Communication plan - [ ] Cash flow projection

PHASE 3: EXECUTION (Week 3 - N) - [ ] Daily progress monitoring - [ ] Material delivery coordination - [ ] Subcon coordination - [ ] Quality control inspection - [ ] Safety patrol - [ ] Client progress update (weekly) - [ ] Photo documentation (daily) - [ ] Change order management - [ ] Issue & risk log update

PHASE 4: MONITORING & CONTROLLING (Continuous) - [ ] Weekly progress meeting - [ ] Variance analysis (cost & schedule) - [ ] Earned value analysis (untuk >Rp 500 juta) - [ ] Risk review - [ ] Quality audit - [ ] Client satisfaction check - [ ] Payment milestone tracking - [ ] Scope creep prevention

PHASE 5: CLOSING (Final Week) - [ ] Punch list creation - [ ] Defect fixing - [ ] Final cleaning - [ ] Client final inspection - [ ] Handover documentation - [ ] As-built drawing (untuk >Rp 300 juta) - [ ] Warranty certificate - [ ] Final payment collection - [ ] Lesson learned session - [ ] Project closure report

6.2 Weekly Rhythm

MONDAY: PLANNING WEEK - 08:00 - All PM meeting (review last week, plan this week) - 10:00 - Site visit priority projects - 14:00 - Material procurement meeting - 16:00 - Admin meeting (payment, invoice, cashflow)

TUESDAY - THURSDAY: EXECUTION - 07:00 - Site briefing (each PM to team) - 09:00 - Site patrol (quality & safety check) - 12:00 - Lunch & progress update - 14:00 - Client communication / meeting - 16:00 - Daily report compilation

FRIDAY: REVIEW & IMPROVEMENT - 08:00 - Weekly progress review meeting - 10:00 - Issue escalation resolution - 13:00 - Client visit/meeting (relationship building) - 15:00 - Next week planning - 16:30 - Team wrap-up

SATURDAY: ADMIN & CATCH-UP - 08:00 - Site work (finish pending items) - 12:00 - Admin work (report, invoicing) - 14:00 - Personal development / training

6.3 Stop-Loss Mechanism

TRIGGER LEVEL:

TRIGGER LEVEL:

[!TIP] 🟢 GREEN ZONE (Cost variance 0 to -5%) - Normal operation - Weekly monitoring

[!WARNING] 🟡 YELLOW ZONE (Cost variance -5% to -8%) - WARNING! - Daily monitoring - PM report to owner - Root cause analysis - Corrective action plan

[!CAUTION] 🟠 ORANGE ZONE (Cost variance -8% to -10%) - ALERT! - Owner involved directly - Cost reduction action - Scope freeze (no addition) - Accelerate termin collection

[!CAUTION] 🔴 RED ZONE (Cost variance > -10%) - STOP WORK! - Emergency meeting with owner - Client meeting (renegotiation) - 2 Options: 1. Client add budget (scope addition) 2. Reduce scope to fit budget - If no solution: project termination

COST VARIANCE FORMULA:

Cost Variance = (Actual Cost - Planned Cost) / Planned Cost × 100%

Contoh:
Planned Cost (RAB):  Rp 200 juta
Actual Cost (50%):   Rp 110 juta (should be Rp 100 juta)
Cost Variance:       (110 - 100) / 100 = +10% ⚠️

PROJECTED FINAL COST: Rp 200jt × (110/100) = Rp 220 juta
OVERRUN: Rp 20 juta (10%) → YELLOW ZONE!

6.4 Change Order Management

SOP CHANGE ORDER:

SOP CHANGE ORDER:

graph TD A[CLIENT REQUEST Perubahan Scope] --> B[PM Assess Impact] B --> C[QUOTATION for Change Order] C -->|Approvals| D[CLIENT APPROVAL] D --> E[DP Change Order Min 50%] E --> F[UPDATE RAB & Schedule] F --> G[EXECUTE Change Order] G --> H[Termin/Pelunasan] subgraph "Assess Impact" B1[Cost] B2[Time] B3[Quality] end

[!CAUTION] CRITICAL RULES - ❌ NO WORK without approved change order! - ❌ NO VERBAL agreement! - ✅ ALWAYS written (WA/email minimum) - ✅ ALWAYS DP dulu baru kerjakan

7. FINANCIAL MANAGEMENT

7.1 Cash Flow Management

WEEKLY CASHFLOW MONITORING:

WEEKLY CASHFLOW MONITORING:

SETIAP SENIN pagi (09:00):

[!NOTE] Weekly Cashflow Dashboard Template | Item | Nilai (Rp) | Notes | |:-----|:----------:|:------| | KAS AWAL MINGGU | XXX juta | | | | | | | PROYEKSI KAS MASUK | | Target Minggu Ini | |   • Termin proyek A | XX juta | Senin | |   • DP proyek B | XX juta | Rabu | |   • Pelunasan proyek C | XX juta | Jumat | | TOTAL MASUK | XXX juta | | | | | | | PROYEKSI KAS KELUAR | | Plan Minggu Ini | |   • Gaji staff | 35 juta | Tgl 1 | |   • Material proyek D | XX juta | | |   • Subcon proyek E | XX juta | | |   • Overhead HO | XX juta | | |   • Contingency | XX juta | | | TOTAL KELUAR | XXX juta | | | | | | | PROYEKSI KAS AKHIR | XXX juta | |

STATUS: - ✅ AMAN (kas > Rp 300 juta) - ⚠️ HATI-HATI (kas Rp 150-300 juta) - 🔴 BAHAYA (kas < Rp 150 juta)

CASHFLOW RULES:

✅ DO:
1. Maintain minimum kas Rp 200 juta setiap saat
2. Termin collection WAJIB on-time (follow-up 3 hari sebelum)
3. Payment priority: Gaji > Material > Subcon > Overhead
4. Review cashflow projection setiap Senin & Jumat
5. Alert owner jika proyeksi kas <Rp 250 juta dalam 2 minggu

❌ DON'T:
1. Start proyek baru jika kas <Rp 300 juta
2. Beli material project >Rp 50 juta tanpa DP masuk
3. Bayar subcon >50% sebelum progress 50%
4. Ambil utang untuk operational (hanya untuk growth)
5. Mix kas proyek dengan kas pribadi owner

7.2 Payment Term Standards

UNTUK CLIENT (Cash Inflow):

BRACKET B-C (Rp 100-450 juta): - DP: 30% (saat kontrak) - Termin 1: 30% (progress 40-50%) - Termin 2: 25% (progress 75-80%) - Pelunasan: 15% (100% selesai)

BRACKET D-E (>Rp 450 juta): - DP: 30% (saat kontrak) - Termin 1: 30% (progress 30-35%) - Termin 2: 25% (progress 60-70%) - Termin 3: 10% (progress 90%) - Pelunasan: 5% (100% + 7 hari warranty)

TOLERANCE: - Payment delay max 7 hari → friendly reminder - Payment delay 8-14 hari → work slowdown - Payment delay >14 hari → STOP WORK ⛔

UNTUK SUPPLIER (Cash Outflow):

MATERIAL SUPPLIER: - Credit term: 14-30 hari (supplier relationship) - Payment method: transfer (bukti jelas) - Approval: PM + Owner (>Rp 10 juta) - Reconciliation: setiap akhir bulan

SUBKONTRAKTOR: - DP: 20-30% (mobilisasi) - Progress: 50% (saat 50% selesai) - Pelunasan: 20-30% (100% selesai) - Retensi: 0% (kecuali ada masalah quality)

RULES: • Nego payment term dengan supplier (aim 30 hari) • Bayar on-time untuk maintain good relationship • Bulk purchase discount (>Rp 50 juta)

### 7.3 Profit Distribution

**MONTHLY PROFIT ALLOCATION:**

MARGIN NETTO BULANAN (contoh: Rp 100 juta)

ALOKASI: - Working Capital: 40% = Rp 40 juta - Untuk scale up capacity - Owner Take-Home: 35% = Rp 35 juta - Kompensasi owner & ROI investor - Team Bonus: 15% = Rp 15 juta - Performance bonus PM, sales, staff - Reserve Fund: 10% = Rp 10 juta - Emergency fund, equipment, training - TOTAL: 100% = Rp 100 juta ✅

TARGET END OF YEAR 2026: Working Capital: Rp 480 juta (Rp 40jt × 12) Owner Take-Home: Rp 420 juta (Rp 35jt × 12) Team Bonus Pool: Rp 180 juta (Rp 15jt × 12) Reserve Fund: Rp 120 juta (Rp 10jt × 12)

---

## 8. RISK MANAGEMENT

### 8.1 Risk Matrix

### 8.1 Risk Matrix

| No | Risk | Probability | Mitigation |
|:---:|:---|:---:|:---|
| 1 | **Client payment delay** | **HIGH** | • Legal contract<br>• Stop-work rule<br>• Credit check |
| 2 | **Material price increase** | **HIGH** | • Price escalation clause<br>• Bulk purchase<br>• Multi-supplier |
| 3 | **Scope creep** | **MEDIUM** | • Clear contract<br>• Change order<br>• Client edukasi |
| 4 | **Cashflow gap (timing)** | **MEDIUM** | • Weekly monitor<br>• Working capital<br>• Credit facility |
| 5 | **Quality issue** | **MEDIUM** | • QC checklist<br>• Supervisor<br>• Photo doc |
| 6 | **Safety accident** | **LOW** | • Safety briefing<br>• PPE mandatory<br>• Insurance |
| 7 | **Subcon performance poor** | **MEDIUM** | • Vet subcon<br>• Multiple option<br>• Performance KPI |
| 8 | **Key staff turnover** | **LOW** | • Retention plan<br>• Bonus scheme<br>• Career path |
| 9 | **Weather delay** | **MEDIUM** | • Buffer schedule<br>• Tarp/shelter<br>• Flex workforce |
| 10 | **Competitor pricing war** | **MEDIUM** | • Value selling<br>• Differentiator<br>• Client loyalty |

### 8.2 Insurance & Legal Protection

**MANDATORY INSURANCE:**
  1. CONSTRUCTION ALL RISK (CAR)
  2. Coverage: Rp 50 juta - Rp 2 miliar per project
  3. For: Project >Rp 300 juta
  4. Cost: ~0,3-0,5% dari nilai proyek

  5. Include di RAB overhead

  6. THIRD PARTY LIABILITY

  7. Coverage: Rp 100 juta per incident
  8. For: All projects
  9. Cost: ~Rp 500rb-1juta per project

  10. Include di RAB overhead

  11. EMPLOYEE INSURANCE

  12. BPJS Ketenagakerjaan (mandatory)
  13. BPJS Kesehatan (mandatory)
  14. Group accident insurance (optional)
**LEGAL DOCUMENTS:**

✅ MANDATORY untuk semua proyek >Rp 50 juta: □ Surat Perjanjian Borongan (SPB) □ RAB terlampir □ Gambar desain terlampir □ Payment schedule jelas □ Scope of work detail □ Timeline & milestone □ Warranty clause (6-12 bulan) □ Force majeure clause □ Dispute resolution mechanism

✅ OPTIONAL tapi recommended >Rp 300 juta: □ Notaris (akta perjanjian) □ Materai cukup (Rp 10.000) □ Saksi (2 orang)

---

## 9. MONTHLY ACTION PLAN

### 9.1 Quarter 1 (Jan-Mar 2026): FOUNDATION

**JANUARI 2026:**

**Week 1-2:**
- ✅ Blueprint review & team socialization
- ✅ Update RAB template dengan margin baru
- ✅ Set up weekly cashflow monitoring system
- ✅ Sales target communication ke sales team
- ✅ Review ongoing projects (carry over dari 2025)

**Week 3-4:**
- ✅ Launch referral program (announce ke existing client)
- ✅ Digital marketing setup (IG ads, Google ads)
- ✅ Partnership approach (developer, agent)
- ✅ First new deal target: 2 proyek (total Rp 600-700 juta)

**FEBRUARI 2026:**

**Week 1-2:**
- ✅ Review Januari performance vs target
- ✅ Adjust sales strategy jika perlu
- ✅ PM training: stop-loss mechanism
- ✅ QC checklist implementation semua ongoing projects

**Week 3-4:**
- ✅ Second new deal: 2 proyek (total Rp 650-750 juta)
- ✅ Material supplier negotiation (credit term 30 hari)
- ✅ Team performance review & feedback

**MARET 2026:**

**Week 1-2:**
- ✅ Q1 review meeting (all team)
- ✅ Celebrate wins & learn from losses
- ✅ Financial review: actual vs budget
- ✅ Pipeline review: Q2 preparation

**Week 3-4:**
- ✅ Third new deal: 2 proyek (total Rp 700-800 juta)
- ✅ Q2 planning meeting
- ✅ Team capacity assessment (need hire?)
- ✅ Working capital check (cukup untuk scale?)

**Q1 TARGETS SUMMARY:**
- New deals: 6 proyek
- Total value: Rp 1,95 miliar
- Revenue: Rp 650 juta/bulan average
- Margin netto: Rp 60 juta/bulan average
- Ongoing projects: 12-15 proyek paralel

---

### 9.2 Quarter 2 (Apr-Jun 2026): SCALE UP

**APRIL 2026:**

**Week 1-2:**
- ✅ Sales team expansion: hire 1 additional sales
- ✅ Digital marketing budget increase 50%
- ✅ Launch specialized packages (kitchen, bathroom)
- ✅ New deal target: 3 proyek (Rp 900 juta)

**Week 3-4:**
- ✅ PM training: earned value management
- ✅ Implement project management software (trial)
- ✅ Subcon partnership formalization (5-7 partners)

**MEI 2026:**

**Week 1-2:**
- ✅ Mid-year financial projection update
- ✅ Working capital assessment (target Rp 900 juta)
- ✅ Team bonus payout (Q1 performance)

**Week 3-4:**
- ✅ New deal: 3 proyek (Rp 900-1.000 juta)
- ✅ Client satisfaction survey (ongoing projects)
- ✅ Referral program review & optimize

**JUNI 2026:**

**Week 1-2:**
- ✅ Q2 review meeting
- ✅ KPI dashboard presentation
- ✅ Adjust strategy untuk Q3

**Week 3-4:**
- ✅ New deal: 3 proyek (Rp 1.000 juta)
- ✅ Q3 planning & target setting
- ✅ Team capacity untuk Q3 (hire plan)

**Q2 TARGETS SUMMARY:**
- New deals: 9 proyek
- Total value: Rp 2,7 miliar
- Revenue: Rp 750 juta/bulan average
- Margin netto: Rp 75 juta/bulan average
- Ongoing projects: 18-20 proyek paralel

---

### 9.3 Quarter 3 (Jul-Sep 2026): MOMENTUM

**JULI 2026:**

**Week 1-2:**
- ✅ Team expansion: +1 PM, +1 Supervisor
- ✅ Equipment investment (tools, scaffolding)
- ✅ Digital marketing: video content production
- ✅ New deal: 4 proyek (Rp 1,2 miliar)

**Week 3-4:**
- ✅ Partnership expansion: bank (KPR renovation)
- ✅ Client appreciation event (loyal clients)
- ✅ Brand refresh (new branding material)

**AGUSTUS 2026:**

**Week 1-2:**
- ✅ Working capital target: Rp 1 miliar
- ✅ Financial system upgrade (accounting software)
- ✅ Sales process automation (CRM trial)

**Week 3-4:**
- ✅ New deal: 4 proyek (Rp 1,2 miliar)
- ✅ PM certification training (external)
- ✅ Safety training untuk all site workers

**SEPTEMBER 2026:**

**Week 1-2:**
- ✅ Q3 review meeting
- ✅ Prepare Q4 PUSH (peak season)
- ✅ Marketing campaign planning (end year promo)

**Week 3-4:**
- ✅ New deal: 4 proyek (Rp 1,2 miliar)
- ✅ Team bonus payout (Q2-Q3 performance)
- ✅ Q4 target communication

**Q3 TARGETS SUMMARY:**
- New deals: 12 proyek
- Total value: Rp 3,6 miliar
- Revenue: Rp 850 juta/bulan average
- Margin netto: Rp 90 juta/bulan average
- Ongoing projects: 24-28 proyek paralel

---

### 9.4 Quarter 4 (Oct-Dec 2026): PEAK PERFORMANCE

**OKTOBER 2026:**

**Week 1-2:**
- ✅ End year campaign launch
- ✅ Sales blitz: all team focus
- ✅ New deal: 5 proyek (Rp 1,5 miliar)

**Week 3-4:**
- ✅ Working capital check: Rp 1,1 miliar target
- ✅ 2027 planning initiation
- ✅ Team performance review

**NOVEMBER 2026:**

**Week 1-2:**
- ✅ Client year-end appreciation (gift/gathering)
- ✅ Referral program BONUS (double incentive)
- ✅ New deal: 5 proyek (Rp 1,5 miliar)

**Week 3-4:**
- ✅ Financial closing preparation
- ✅ Tax planning (PPh, PPN)
- ✅ Inventory check (material, equipment)

**DESEMBER 2026:**

**Week 1-2:**
- ✅ New deal: 5 proyek (Rp 1,5 miliar)
- ✅ Year-end financial review
- ✅ Team performance appraisal

**Week 3-4:**
- ✅ Company gathering (team building)
- ✅ 2027 blueprint presentation
- ✅ Bonus payout (annual performance)
- ✅ CELEBRATE SUCCESS! 🎉

**Q4 TARGETS SUMMARY:**
- New deals: 15 proyek
- Total value: Rp 4,5 miliar
- Revenue: Rp 1.000 juta/bulan average
- Margin netto: Rp 100 juta/bulan ✅ TARGET ACHIEVED!
- Ongoing projects: 30-35 proyek paralel

---

## 10. KPI DASHBOARD

### 10.1 Financial KPIs (Monthly)

### 10.1 Financial KPIs (Monthly)

| Metric | Target | Actual | % Achievement | Status Check |
|:-------|:-------|:-------|:-------------:|:-------------|
| **1. REVENUE** | Rp XXX juta | Rp XXX juta | XX% | 🟢 >100%<br>🟡 90-100%<br>🔴 <90% |
| **2. MARGIN NETTO** | Rp XX juta | Rp XX juta | XX% | 🟢 >100%<br>🟡 90-100%<br>🔴 <90% |
| **3. MARGIN %** | 19-22% | XX% | - | 🟢 >20%<br>🟡 15-20%<br>🔴 <15% |
| **4. CASH BALANCE** | >Rp 300 juta | Rp XXX juta | - | 🟢 >300jt<br>🟡 200-300jt<br>🔴 <200jt |
| **5. WORKING CAPITAL** | Q1: 800jt<br>Q2: 900jt<br>Q3: 1M<br>Q4: 1.1M | Rp XXX juta | - | 🟢 On track<br>🟡 -10%<br>🔴 -20% |

### 10.2 Sales KPIs (Monthly)

### 10.2 Sales KPIs (Monthly)

| Metric | Target | Actual | Details | Status Check |
|:-------|:-------|:-------|:--------|:-------------|
| **1. NEW DEALS** | X proyek | X proyek | Val: Rp XXX jt | 🟢 ≥Target<br>🟡 80-99%<br>🔴 <80% |
| **2. PIPELINE VALUE** | 3x revenue | Rp XXX juta | Ratio: X.Xx | 🟢 >3x<br>🟡 2-3x<br>🔴 <2x |
| **3. QUOTATION** | XX issued | XX issued | Val: Rp XXX jt | - |
| **4. CONVERSION RATE** | 35-40% | XX% | - | 🟢 >35%<br>🟡 25-35%<br>🔴 <25% |
| **5. SALES CYCLE** | 30-45 hari | XX hari | - | 🟢 <45 hari<br>🟡 45-60 hari<br>🔴 >60 hari |
| **6. LEAD SOURCE** | Referral: 40%<br>Digital: 30%<br>Partner: 20%<br>Offline: 10% | Ref: XX%<br>Dig: XX%<br>Par: XX%<br>Off: XX% | - | Monitor Mix |

### 10.3 Project KPIs (Monthly)

### 10.3 Project KPIs (Monthly)

| Metric | Target | Actual | Details | Status Check |
|:-------|:-------|:-------|:--------|:-------------|
| **1. ONGOING PROJ** | Q1: 12-15<br>Q2: 18-20<br>Q3: 24-28<br>Q4: 30-35 | XX Proyek | - | Monitor Load |
| **2. ON-TIME DELIVERY** | >90% | XX% | - | 🟢 >90%<br>🟡 80-90%<br>🔴 <80% |
| **3. COST VARIANCE** | 0 to -5% | XX% | 🟢 Green: XX<br>🟡 Yellow: XX<br>🔴 Red: XX | Monitor per Project |
| **4. QUALITY SCORE** | >85% | XX% | From QC List | 🟢 >85%<br>🟡 75-85%<br>🔴 <75% |
| **5. SAFETY INCIDENT** | 0 | XX | - | 🟢 0<br>🟡 1-2 minor<br>🔴 >2 / 1 major |
| **6. CLIENT SATISFACTION** | >90% | XX% | Survey Score | 🟢 >90%<br>🟡 80-90%<br>🔴 <80% |
| **7. PAYMENT COLLECTION** | >95% on-time | XX% | Overdue: Rp XX | 🟢 >95%<br>🟡 85-95%<br>🔴 <85% |

### 10.4 Operational KPIs (Monthly)

### 10.4 Operational KPIs (Monthly)

| Metric | Target | Actual | Status Check |
|:-------|:-------|:-------|:-------------|
| **1. TEAM UTILIZATION** | 75-85% | XX% | 🟢 75-85%<br>🟡 60-75% / >85%<br>🔴 <60% / >95% |
| **2. MATERIAL WASTE** | <5% | XX% | 🟢 <5%<br>🟡 5-8%<br>🔴 >8% |
| **3. REWORK RATE** | <3% | XX% | 🟢 <3%<br>🟡 3-5%<br>🔴 >5% |
| **4. PROCUREMENT LEAD** | <7 hari | XX hari | 🟢 <7 hari<br>🟡 7-10 hari<br>🔴 >10 hari |
| **5. STAFF TURNOVER** | <10% /thn | XX% | 🟢 <10%<br>🟡 10-15%<br>🔴 >15% |

---

## 11. EMERGENCY PROTOCOLS

### 11.1 Cashflow Crisis Protocol

**TRIGGER:** Projected cash balance <Rp 200 juta dalam 2 minggu

**IMMEDIATE ACTIONS (24-48 jam):**

**1️⃣ CASH PRESERVATION**
- [ ] Stop all non-critical spending
- [ ] Delay supplier payment (nego extension)
- [ ] Accelerate AR collection (all overdue)
- [ ] Review all ongoing procurement

**2️⃣ CASH ACCELERATION**
- [ ] Call all clients dengan termin due (push payment)
- [ ] Offer discount 2-3% untuk early payment
- [ ] Invoice all billable works immediately
- [ ] Collect deposit untuk new projects

**3️⃣ COST REDUCTION**
- [ ] Postpone non-critical projects
- [ ] Negotiate material payment terms
- [ ] Reduce overtime (if any)
- [ ] Defer bonus/incentive payment

**4️⃣ EMERGENCY FUNDING (last resort)**
- [ ] Owner injection (if available)
- [ ] Bank overdraft facility
- [ ] Invoice financing
- [ ] Short-term loan dari partner

**5️⃣ COMMUNICATION**
- [ ] Transparent dengan team (selected)
- [ ] Update owner daily
- [ ] Weekly recovery plan review

### 11.2 Project Disaster Protocol

**TRIGGER:** Project cost overrun >10% dari RAB

**IMMEDIATE ACTIONS:**

**1️⃣ STOP WORK (temporary)**
- [ ] Freeze all new spending proyek ini
- [ ] Team meeting (PM, owner, supervisor)
- [ ] Root cause analysis

**2️⃣ DAMAGE ASSESSMENT**
- [ ] Actual cost vs RAB variance analysis
- [ ] Work completed vs budget consumed
- [ ] Projected final cost calculation
- [ ] Identify cost drivers (material, labor, scope)

**3️⃣ RECOVERY OPTIONS**

*Option A: CLIENT ADD BUDGET*
- [ ] Prepare presentation (justification)
- [ ] Show what's completed vs spent
- [ ] Show what's remaining vs budget needed
- [ ] Negotiate additional payment

*Option B: SCOPE REDUCTION*
- [ ] Identify scope bisa dihilangkan
- [ ] Client approval scope change
- [ ] Update RAB & contract
- [ ] Finish with reduced scope

*Option C: TAKE THE LOSS (last resort)*
- [ ] If loss <Rp 20 juta & good client
- [ ] Finish project dengan kualitas tetap
- [ ] Document lesson learned
- [ ] Use as portfolio / testimonial

**4️⃣ PREVENTION FUTURE**
- [ ] Update RAB template (lesson learned)
- [ ] Stricter stop-loss monitoring
- [ ] PM training on cost control
- [ ] Better estimation process

### 11.3 Client Complaint Protocol

**TRIGGER:** Client tidak puas dengan kualitas/progress

**RESPONSE TIME: 2 JAM (acknowledge), 24 JAM (action plan)**

**1️⃣ ACKNOWLEDGE (dalam 2 jam)**
- [ ] Terima komplain dengan profesional
- [ ] Empati dengan client concern
- [ ] Commit untuk investigasi & solusi
- [ ] Set timeline untuk feedback

**2️⃣ INVESTIGATE (dalam 24 jam)**
- [ ] Site visit oleh PM + owner
- [ ] Dokumentasi masalah (foto, ukuran)
- [ ] Interview team di lapangan
- [ ] Root cause identification

**3️⃣ ACTION PLAN (dalam 48 jam)**
- [ ] Present findings ke client
- [ ] Offer solution options
- [ ] Timeline untuk perbaikan
- [ ] Compensation (jika memang salah kita)

**4️⃣ EXECUTE (segera)**
- [ ] Fix masalah dengan quality tinggi
- [ ] Daily update ke client
- [ ] Final inspection bersama
- [ ] Client approval tertulis

**5️⃣ FOLLOW-UP (1 minggu kemudian)**
- [ ] Call client (pastikan puas)
- [ ] Offer warranty extension (goodwill)
- [ ] Document lesson learned
- [ ] Update QC checklist

---

## 12. LONG-TERM STRATEGY (2027-2030)

### 12.1 Vision 2030

**"Renovasia sebagai Top 3 Premium Contractor di Jabodetabek dengan omzet Rp 50 miliar/tahun"**

### 12.2 Growth Path

### 12.2 Growth Path

| Tahun | Tahap | Revenue | Margin Netto | Team | Projects | Notes |
|:-----:|:------|:--------|:-------------|:-----|:---------|:------|
| **2026** | **FOUNDATION** | Rp 9,6 M | Rp 976 jt (10,2%) | 12-15 | 42 | Baseline |
| **2027** | **CONSOLIDATION** | Rp 18 M | Rp 2,16 M (12%) | 20-25 | 60 | +88% Growth |
| **2028** | **EXPANSION** | Rp 28 M | Rp 3,92 M (14%) | 30-40 | 90 | New Branch |
| **2029** | **DIVERSIFICATION** | Rp 38 M | Rp 5,7 M (15%) | 50-60 | 120 | Commercial/Dev |
| **2030** | **LEADERSHIP** | Rp 50 M | Rp 8 M (16%) | 80-100 | 150+ | Top 3 Premium |

### 12.3 Strategic Initiatives (2027+)

**1. DIGITAL TRANSFORMATION**
- Full ERP system (finance, project, HR)
- CRM system untuk sales
- Mobile app untuk client (progress tracking)
- BIM (Building Information Modeling) untuk proyek besar

**2. VERTICAL INTEGRATION**
- Material supply business (captive supplier)
- Design studio (in-house architect/interior designer)
- Property development (build & sell)
- Facility management (maintenance contract)

**3. GEOGRAPHIC EXPANSION**
- Bekasi branch (2028)
- Tangerang branch (2029)
- Bandung branch (2030)

**4. MARKET EXPANSION**
- Commercial renovation (office, retail)
- Government projects (tender)
- Property developer partnership (volume business)
- Franchise system (for other cities)

**5. TALENT DEVELOPMENT**
- Renovasia Academy (training center)
- Management trainee program
- Employee stock ownership (ESOP)
- Leadership development program

---

## 13. KESIMPULAN & KOMITMEN

### 13.1 Critical Success Factors

### 13.1 Critical Success Factors

> [!TIP] 5 KUNCI SUKSES BLUEPRINT INI
> **1️⃣ DISIPLIN FINANSIAL**
> - Weekly cashflow monitoring TANPA KOMPROMI
> - Stop-loss mechanism WAJIB dipatuhi
> - Working capital target HARUS tercapai
> 
> **2️⃣ SALES PIPELINE KONSISTEN**
> - 2-5 new deals SETIAP BULAN non-negotiable
> - Pipeline 3x dari target SELALU dijaga
> - Conversion rate 35-40% HARUS dipertahankan
> 
> **3️⃣ PROJECT EXCELLENCE**
> - RAB wajib >Rp 50 juta, NO EXCEPTION
> - QC checklist SETIAP fase, bukan optional
> - On-time delivery >90% adalah STANDAR
> 
> **4️⃣ TEAM EMPOWERMENT**
> - Training & development adalah INVESTASI
> - Performance bonus ADIL berdasarkan KPI
> - Communication TERBUKA & constructive
> 
> **5️⃣ CLIENT SATISFACTION**
> - Quality TIDAK boleh dikompromikan
> - Response time complaint MAX 2 jam
> - Referral rate >40% adalah GOAL

### 13.2 Realistis Expectation

**YANG BISA DICAPAI 2026:**
✅ Revenue Rp 1 miliar/bulan di Q4  
✅ Margin netto Rp 100 juta/bulan konsisten  
✅ Working capital sehat >Rp 1 miliar  
✅ Team produktif dengan low turnover  
✅ Zero disaster project  
✅ Client satisfaction >90%  

**YANG TIDAK REALISTIS:**
❌ Revenue Rp 1 miliar/bulan sejak Q1 (terlalu aggressive)  
❌ Margin 64% terus di level company (itu margin proyek, bukan company)  
❌ Zero masalah sama sekali (will have challenges)  
❌ Semua proyek perfect execution (learning curve ada)  

### 13.3 Commitment Statement

### 13.3 Commitment Statement

> [!NOTE] COMMITMENT
> Blueprint ini BUKAN hanya dokumen.
> Blueprint ini adalah **KOMITMEN**.
> 
> **Komitmen untuk:**
> - Menjalankan bisnis dengan DISIPLIN
> - Melayani client dengan EXCELLENT
> - Membangun team dengan RESPECT
> - Mengelola keuangan dengan PRUDENT
> - Tumbuh dengan SUSTAINABLE
> 
> Setiap keputusan yang diambil 2026 harus merujuk ke blueprint ini. Jika ada deviasi, harus ada justifikasi yang kuat dan dokumentasi yang jelas.
> 
> Review blueprint setiap **Quarter**.
> Update jika ada learning baru.
> Tapi JANGAN abandon framework ini.
> 
> **Renovasia 2026 = YEAR OF DISCIPLINE & GROWTH**

---

## LAMPIRAN

### A. Glossary

BEP : Break-Even Point (titik impas) CAR : Construction All Risk (asuransi proyek) CRM : Customer Relationship Management ERP : Enterprise Resource Planning GM : Gross Margin HO : Head Office KPI : Key Performance Indicator M&E : Mechanical & Electrical PAC : Project Acceptance Criteria PM : Project Manager QC : Quality Control RAB : Rencana Anggaran Biaya ROI : Return on Investment SOP : Standard Operating Procedure ```

B. Template & Forms

Semua template & forms tersedia di folder: /docs/templates/

Essential Templates: 1. RAB Template (per bracket) 2. Quotation Letter Template 3. Contract Template (SPB) 4. QC Checklist Template 5. Weekly Cashflow Dashboard Template 6. Monthly KPI Dashboard Template 7. Project Status Report Template 8. Client Satisfaction Survey Template 9. Change Order Form Template 10. Lesson Learned Template

C. Contact & Resources

Key Contacts: - Owner: [Name & Phone] - Finance Manager: [Name & Phone] - Sales Manager: [Name & Phone] - Operations Manager: [Name & Phone]

External Resources: - Accountant: [Name & Phone] - Legal Counsel: [Name & Phone] - Insurance Broker: [Name & Phone] - Bank Relationship Manager: [Name & Phone]

Document Control: - Version: 1.0 - Date: 27 Januari 2026 - Author: [Team Renovasia] - Approved by: [Owner] - Next Review: April 2026 (Q1 Review)

Status: ACTIVE - READY FOR EXECUTION ✅

END OF BLUEPRINT

"Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill

LET'S BUILD RENOVASIA 2026! 🚀