🎯 BLUEPRINT OPERASIONAL RENOVASIA 2026

Panduan Strategis & Taktis untuk Mencapai Profitabilitas Sustainable

📅 Periode: Januari - Desember 2026
🎯 Target Utama: Margin Netto Rp 100 juta/bulan konsisten
📊 Status Baseline: Revenue Rp 540jt/bulan, Margin Netto Rp 42jt/bulan (2025)
🚀 Growth Required: +138% dari baseline

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📑 DAFTAR ISI

1. Executive Summary
2. Financial Foundation
3. Strategic Framework
4. Operational Guidelines
5. Sales & Marketing Blueprint
6. Project Management System
7. Financial Management
8. Risk Management
9. Monthly Action Plan
10. KPI Dashboard
11. Emergency Protocols
12. Long-term Strategy

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1. EXECUTIVE SUMMARY

1.1 Situasi Saat Ini (Baseline 2025)

╔══════════════════════════════════════════════════════════════╗
║                  KONDISI KEUANGAN 2025                       ║
╠══════════════════════════════════════════════════════════════╣
║  Revenue Bulanan:         Rp 540 juta                        ║
║  BEP (Break-Even):        Rp 498 juta                        ║
║  Buffer di atas BEP:      8,4% (TIGHT!)                      ║
║                                                              ║
║  Fix Cost HO:             Rp 72 juta/bulan                   ║
║  - Gaji Staff:            Rp 35 juta (9 staff)               ║
║  - Overhead Properties:   Rp 19 juta                         ║
║  - Kios Renovasia:        Rp 7,4 juta                        ║
║  - Ops & Utilities:       Rp 10,6 juta                       ║
║                                                              ║
║  Margin Proyek (Gross):   59-71% per proyek                  ║
║  Margin Netto (Company):  19-22% bulanan (Rp 42jt)           ║
║                                                              ║
║  Working Capital:         Rp 700-800 juta                    ║
║  Portfolio Mix:           3-4 proyek paralel                 ║
╚══════════════════════════════════════════════════════════════╝

1.2 Target 2026

╔══════════════════════════════════════════════════════════════╗
║              TARGET KEUANGAN 2026 (REALISTIS)                ║
╠══════════════════════════════════════════════════════════════╣
║  Q1 (Jan-Mar):                                               ║
║  - Revenue Target:        Rp 650 juta/bulan (+20%)           ║
║  - Margin Netto Target:   Rp 60 juta/bulan                   ║
║  - Project Mix:           4-5 proyek paralel                 ║
║                                                              ║
║  Q2 (Apr-Jun):                                               ║
║  - Revenue Target:        Rp 750 juta/bulan (+39%)           ║
║  - Margin Netto Target:   Rp 75 juta/bulan                   ║
║  - Project Mix:           5-6 proyek paralel                 ║
║                                                              ║
║  Q3 (Jul-Sep):                                               ║
║  - Revenue Target:        Rp 850 juta/bulan (+57%)           ║
║  - Margin Netto Target:   Rp 90 juta/bulan                   ║
║  - Project Mix:           6-7 proyek paralel                 ║
║                                                              ║
║  Q4 (Oct-Dec):                                               ║
║  - Revenue Target:        Rp 1.000 juta/bulan (+85%)         ║
║  - Margin Netto Target:   Rp 100 juta/bulan ✅               ║
║  - Project Mix:           7-8 proyek paralel                 ║
║                                                              ║
║  TOTAL TAHUN 2026:                                           ║
║  - Revenue:               Rp 9,6 miliar                      ║
║  - Margin Netto:          Rp 976 juta (average Rp 81jt/bln)  ║
║  - Growth Rate:           +78% dari 2025                     ║
╚══════════════════════════════════════════════════════════════╝

CATATAN PENTING:
Target Rp 100jt/bulan konsisten baru tercapai di Q4. Ini realistis karena:
- Butuh waktu build pipeline (deal cycle 1-3 bulan)
- Butuh waktu scale team & sistem
- Butuh working capital bertambah (dari Rp 700jt → Rp 1,2 miliar)

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2. FINANCIAL FOUNDATION

2.1 Data Confirmed (Single Source of Truth)

2.2 Rumus Keuangan Kunci

A. Revenue Required untuk Target Margin Netto:

Revenue Required = (Target Margin Netto + Fix Cost HO) ÷ Margin Netto %

Contoh untuk Rp 100jt margin netto:
= (Rp 100jt + Rp 72jt) ÷ 20%
= Rp 172jt ÷ 0,20
= Rp 860 juta/bulan

ATAU dengan formula proyek:
Required Gross Margin = Fix Cost HO + Target Margin
= Rp 72jt + Rp 100jt = Rp 172 juta

Revenue = Gross Margin ÷ Project Margin %
= Rp 172jt ÷ 0,60 = Rp 287 juta/bulan contribution
× Timeline factor (proyek 5 bulan rata-rata)
= Rp 1.435 miliar total portfolio running

B. Project Mix Required:

2.3 Working Capital Requirement

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3. STRATEGIC FRAMEWORK

3.1 Vision 2026

"Menjadi contractor renovasi premium #1 di Jabodetabek dengan sistem operasional yang sustainable dan profitable"

Ukuran Kesuksesan:
- ✅ Revenue Rp 1 miliar/bulan konsisten di Q4
- ✅ Margin netto Rp 100 juta/bulan
- ✅ Working capital healthy (>Rp 1 miliar)
- ✅ Team produktif & bahagia (low turnover)
- ✅ Client satisfaction >90% (repeat + referral)
- ✅ Zero disaster project (stop-loss bekerja)

3.2 Strategic Pillars

3.3 Competitive Advantages

YANG HARUS DIPERTAHANKAN:
1. ✅ Premium positioning (Rp 3-6 juta/m²)
2. ✅ Quality materials & workmanship
3. ✅ After-sales service commitment
4. ✅ Design + build integration
5. ✅ Transparent pricing & progress reporting

YANG HARUS DIKEMBANGKAN:
1. 🔄 Digital portfolio showcase (website + IG optimization)
2. 🔄 Client testimonial collection systematic
3. 🔄 Referral program dengan incentive
4. 🔄 Partnership dengan developer/property agent
5. 🔄 Specialized service packages (kitchen, bathroom, etc.)

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4. OPERATIONAL GUIDELINES

4.1 Project Acceptance Criteria (PAC)

MANDATORY CHECK sebelum terima proyek:

REJECTION CRITERIA (RED FLAGS):
❌ Client minta diskon >20% dari RAB
❌ Payment term diminta >4 termin atau DP <20%
❌ Timeline sangat ketat tanpa fleksibilitas
❌ Scope tidak jelas / banyak "nanti diputuskan di lapangan"
❌ Lokasi jauh (>25km) untuk proyek <Rp 200 juta
❌ Client punya history bermasalah (lambat bayar, dll)
❌ Budget client <80% dari RAB kita

4.2 RAB Standard Operating Procedure

WAJIB RAB untuk:
- ✅ Semua proyek >Rp 50 juta
- ✅ New client (berapapun nilai)
- ✅ Complex scope (structural work)

BOLEH tanpa RAB:
- ⚠️ Repeat client <Rp 50 juta
- ⚠️ Maintenance contract
- ⚠️ Simple renovation (cat, keramik only)

RAB TEMPLATE STRUCTURE:

1. PEKERJAAN PERSIAPAN & BONGKARAN (3-5%)
   - Mobilisasi, demobilisasi
   - Bongkar existing
   - Site preparation

2. GALIAN DAN PONDASI (5-8%)
   - Galian tanah
   - Pondasi footplate/sumuran
   - Urugan kembali

3. BETON STRUKTUR (15-25%)
   - Sloof, kolom, balok, ringbalk
   - Cor lantai, plat lantai
   - Material + upah

4. DINDING (15-25%)
   - Pasang bata/batako
   - Plester + acian
   - Material + upah

5. ATAP (8-15%)
   - Rangka atap
   - Penutup atap (genteng, spandek, dll)
   - Talang

6. PLAFOND (4-7%)
   - Rangka plafond
   - Penutup (gypsum, kalsiboard, dll)
   - List plafond

7. KUSEN, PINTU, JENDELA (6-10%)
   - Kusen kayu/aluminium
   - Daun pintu + hardware
   - Kaca jendela

8. LANTAI & KERAMIK (10-15%)
   - Keramik + nat
   - Granit/marmer (premium)
   - Pasang + finishing

9. SANITARY & PLUMBING (5-8%)
   - Instalasi air bersih
   - Instalasi air kotor
   - Closet, wastafel, shower

10. MEKANIKAL & ELEKTRIKAL (8-12%)
    - Instalasi listrik
    - Panel, MCB, kabel
    - Lampu, saklar, stop kontak
    - AC (jika ada)

11. PENGECATAN (5-8%)
    - Cat tembok interior/exterior
    - Cat kusen, pintu, railing
    - Material + upah

12. FINISHING & LAIN-LAIN (3-5%)
    - Railing tangga
    - Kanopi
    - Pagar (jika ada)

13. CONTINGENCY (10-15%)
    - Unexpected cost
    - Price escalation
    - Scope creep buffer

TOTAL: 100%

MARGIN STRUCTURE:

Cost Ratio:      35-40% (material + upah + subcon)
Margin Gross:    60-65% (before HO allocation)
Contingency:     Include di dalam cost (10-15%)

4.3 Project Timeline Standards

BRACKET A (Micro <Rp 100 juta):
- Survey & RAB: 1-2 hari
- Quotation: 3 hari
- Execution: 1-3 bulan
- Total cycle: 1,5-3,5 bulan

BRACKET B (Small Rp 100-250 juta):
- Survey & RAB: 3-5 hari
- Quotation & negosiasi: 1 minggu
- Execution: 2,5-4 bulan
- Total cycle: 3-5 bulan

BRACKET C (Medium Rp 250-450 juta):
- Survey & RAB: 5-7 hari
- Quotation & negosiasi: 2 minggu
- Execution: 4-6 bulan
- Total cycle: 5-7 bulan

BRACKET D (Large Rp 450-700 juta):
- Survey & RAB: 1-2 minggu
- Quotation & negosiasi: 3-4 minggu
- Execution: 5-8 bulan
- Total cycle: 7-10 bulan

BRACKET E (Mega >Rp 700 juta):
- Survey & RAB: 2-3 minggu
- Quotation & negosiasi: 1-2 bulan
- Execution: 8-12 bulan
- Total cycle: 10-15 bulan

4.4 Quality Control Checklist

PHASE-BASED QC:

FASE 1: PONDASI & STRUKTUR
☑️  Kedalaman pondasi sesuai desain
☑️  Ukuran footplate/sloof sesuai RAB
☑️  Tulangan besi sesuai spec
☑️  Mutu beton (slump test)
☑️  Waterproofing basement (jika ada)
☑️  Photo documentation

FASE 2: DINDING & ATAP
☑️  Pasangan bata rapi & waterpass
☑️  Plesteran rata
☑️  Rangka atap kuat & stabil
☑️  Penutup atap terpasang baik
☑️  Talang & downpipe berfungsi
☑️  Photo documentation

FASE 3: M&E & PLUMBING
☑️  Instalasi listrik sesuai SNI
☑️  Testing kabel (megger test)
☑️  Instalasi air tidak bocor
☑️  Pressure test pipa
☑️  Grounding terpasang
☑️  Photo documentation

FASE 4: FINISHING
☑️  Keramik level & tidak retak
☑️  Cat rata & tidak mengelupas
☑️  Kusen & pintu berfungsi baik
☑️  Hardware (handle, engsel) OK
☑️  Sanitari tidak bocor
☑️  Photo documentation

FASE 5: FINAL INSPECTION
☑️  Cleaning menyeluruh
☑️  All defect list completed
☑️  Electrical testing all rooms
☑️  Plumbing testing all fixtures
☑️  Client walkthrough
☑️  Handover documentation

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5. SALES & MARKETING BLUEPRINT

5.1 Sales Target Per Quarter

Q1 2026 (Jan-Mar): BUILD PIPELINE

Q2 2026 (Apr-Jun): SCALE UP

Q3 2026 (Jul-Sep): MOMENTUM

Q4 2026 (Oct-Dec): PEAK PERFORMANCE

5.2 Lead Generation Strategy

CHANNEL PRIORITAS:

5.3 Sales Process SOP

STAGE 1: LEAD QUALIFICATION (Day 1-3)

✅ Initial contact (phone/WA)
✅ Basic info gathering:
   - Lokasi proyek
   - Scope pekerjaan (rough)
   - Budget range
   - Timeline expectation
✅ Qualify vs PAC (Project Acceptance Criteria)
✅ Schedule site survey (if qualified)

STAGE 2: SITE SURVEY (Day 4-7)

✅ Site visit dengan PM/estimator
✅ Detail measurement
✅ Photo documentation
✅ Client needs discussion
✅ Technical challenge identification
✅ Timeline discussion

STAGE 3: RAB & QUOTATION (Day 8-14)

✅ RAB preparation (detail breakdown)
✅ Quotation letter (formal)
✅ 3D visualization (untuk >Rp 300 juta)
✅ Payment term proposal
✅ Timeline schedule
✅ Presentation to client

STAGE 4: NEGOTIATION (Day 15-21)

✅ Client feedback gathering
✅ Scope clarification
✅ Price negotiation (max 10% discount)
✅ Payment term adjustment (if needed)
✅ Contract preparation

STAGE 5: CLOSING (Day 22-30)

✅ Contract signing
✅ DP invoice
✅ DP payment confirmation
✅ Project kick-off meeting
✅ Handover to PM

TOTAL SALES CYCLE: 30-45 hari (untuk proyek Rp 250-700 juta)

5.4 Pricing Strategy

PRICING FLOOR (TIDAK BOLEH DIBAWAH INI):

DISCOUNT AUTHORITY:

Discount 0-5%:   Sales team (approved)
Discount 5-10%:  Sales Manager (case by case)
Discount 10-15%: Owner approval (exceptional case)
Discount >15%:   REJECT PROJECT ❌

PRICE ESCALATION CLAUSE:

Untuk proyek >6 bulan, wajib include clause:
- Material price escalation >10% → client charge difference
- Scope addition → separate quotation & DP

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6. PROJECT MANAGEMENT SYSTEM

6.1 Project Lifecycle Management

PHASE 1: INITIATION (Week 1)

□ Contract signed & DP received
□ Project charter creation
□ Team assignment (PM, supervisor, admin)
□ Kick-off meeting internal
□ Client kick-off meeting
□ Site handover dari client
□ Baseline schedule creation
□ Risk assessment & mitigation plan

PHASE 2: PLANNING (Week 1-2)

□ Detailed work breakdown structure
□ Procurement plan (material schedule)
□ Subcon tender & selection
□ Mobilization planning
□ Safety plan
□ Quality control plan
□ Communication plan
□ Cash flow projection

PHASE 3: EXECUTION (Week 3 - N)

□ Daily progress monitoring
□ Material delivery coordination
□ Subcon coordination
□ Quality control inspection
□ Safety patrol
□ Client progress update (weekly)
□ Photo documentation (daily)
□ Change order management
□ Issue & risk log update

PHASE 4: MONITORING & CONTROLLING (Continuous)

□ Weekly progress meeting
□ Variance analysis (cost & schedule)
□ Earned value analysis (untuk >Rp 500 juta)
□ Risk review
□ Quality audit
□ Client satisfaction check
□ Payment milestone tracking
□ Scope creep prevention

PHASE 5: CLOSING (Final Week)

□ Punch list creation
□ Defect fixing
□ Final cleaning
□ Client final inspection
□ Handover documentation
□ As-built drawing (untuk >Rp 300 juta)
□ Warranty certificate
□ Final payment collection
□ Lesson learned session
□ Project closure report

6.2 Weekly Rhythm

MONDAY: PLANNING WEEK
- 08:00 - All PM meeting (review last week, plan this week)
- 10:00 - Site visit priority projects
- 14:00 - Material procurement meeting
- 16:00 - Admin meeting (payment, invoice, cashflow)

TUESDAY - THURSDAY: EXECUTION
- 07:00 - Site briefing (each PM to team)
- 09:00 - Site patrol (quality & safety check)
- 12:00 - Lunch & progress update
- 14:00 - Client communication / meeting
- 16:00 - Daily report compilation

FRIDAY: REVIEW & IMPROVEMENT
- 08:00 - Weekly progress review meeting
- 10:00 - Issue escalation resolution
- 13:00 - Client visit/meeting (relationship building)
- 15:00 - Next week planning
- 16:30 - Team wrap-up

SATURDAY: ADMIN & CATCH-UP
- 08:00 - Site work (finish pending items)
- 12:00 - Admin work (report, invoicing)
- 14:00 - Personal development / training

6.3 Stop-Loss Mechanism

TRIGGER LEVEL:

COST VARIANCE FORMULA:

Cost Variance = (Actual Cost - Planned Cost) / Planned Cost × 100%

Contoh:
Planned Cost (RAB):  Rp 200 juta
Actual Cost (50%):   Rp 110 juta (should be Rp 100 juta)
Cost Variance:       (110 - 100) / 100 = +10% ⚠️

PROJECTED FINAL COST: Rp 200jt × (110/100) = Rp 220 juta
OVERRUN: Rp 20 juta (10%) → YELLOW ZONE!

6.4 Change Order Management

SOP CHANGE ORDER:

1. CLIENT REQUEST perubahan scope
   ↓
2. PM assess impact (cost, time, quality)
   ↓
3. QUOTATION for change order
   - Material cost
   - Labor cost
   - Time extension (if any)
   - Overhead allocation
   - Margin (min 50%)
   ↓
4. CLIENT APPROVAL & DP change order (min 50%)
   ↓
5. UPDATE RAB & schedule
   ↓
6. EXECUTE change order
   ↓
7. TERMIN/PELUNASAN change order

PENTING:
❌ NO WORK without approved change order!
❌ NO VERBAL agreement!
✅ ALWAYS written (WA/email minimum)
✅ ALWAYS DP dulu baru kerjakan

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7. FINANCIAL MANAGEMENT

7.1 Cash Flow Management

WEEKLY CASHFLOW MONITORING:

CASHFLOW RULES:

✅ DO:
1. Maintain minimum kas Rp 200 juta setiap saat
2. Termin collection WAJIB on-time (follow-up 3 hari sebelum)
3. Payment priority: Gaji > Material > Subcon > Overhead
4. Review cashflow projection setiap Senin & Jumat
5. Alert owner jika proyeksi kas <Rp 250 juta dalam 2 minggu

❌ DON'T:
1. Start proyek baru jika kas <Rp 300 juta
2. Beli material project >Rp 50 juta tanpa DP masuk
3. Bayar subcon >50% sebelum progress 50%
4. Ambil utang untuk operational (hanya untuk growth)
5. Mix kas proyek dengan kas pribadi owner

7.2 Payment Term Standards

UNTUK CLIENT (Cash Inflow):

UNTUK SUPPLIER (Cash Outflow):

7.3 Profit Distribution

MONTHLY PROFIT ALLOCATION:

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8. RISK MANAGEMENT

8.1 Risk Matrix

8.2 Insurance & Legal Protection

MANDATORY INSURANCE:

1. CONSTRUCTION ALL RISK (CAR)
   - Coverage: Rp 50 juta - Rp 2 miliar per project
   - For: Project >Rp 300 juta
   - Cost: ~0,3-0,5% dari nilai proyek
   - Include di RAB overhead

2. THIRD PARTY LIABILITY
   - Coverage: Rp 100 juta per incident
   - For: All projects
   - Cost: ~Rp 500rb-1juta per project
   - Include di RAB overhead

3. EMPLOYEE INSURANCE
   - BPJS Ketenagakerjaan (mandatory)
   - BPJS Kesehatan (mandatory)
   - Group accident insurance (optional)

LEGAL DOCUMENTS:

✅ MANDATORY untuk semua proyek >Rp 50 juta:
   □ Surat Perjanjian Borongan (SPB)
   □ RAB terlampir
   □ Gambar desain terlampir
   □ Payment schedule jelas
   □ Scope of work detail
   □ Timeline & milestone
   □ Warranty clause (6-12 bulan)
   □ Force majeure clause
   □ Dispute resolution mechanism

✅ OPTIONAL tapi recommended >Rp 300 juta:
   □ Notaris (akta perjanjian)
   □ Materai cukup (Rp 10.000)
   □ Saksi (2 orang)

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9. MONTHLY ACTION PLAN

9.1 Quarter 1 (Jan-Mar 2026): FOUNDATION

JANUARI 2026:

Week 1-2:
- ✅ Blueprint review & team socialization
- ✅ Update RAB template dengan margin baru
- ✅ Set up weekly cashflow monitoring system
- ✅ Sales target communication ke sales team
- ✅ Review ongoing projects (carry over dari 2025)

Week 3-4:
- ✅ Launch referral program (announce ke existing client)
- ✅ Digital marketing setup (IG ads, Google ads)
- ✅ Partnership approach (developer, agent)
- ✅ First new deal target: 2 proyek (total Rp 600-700 juta)

FEBRUARI 2026:

Week 1-2:
- ✅ Review Januari performance vs target
- ✅ Adjust sales strategy jika perlu
- ✅ PM training: stop-loss mechanism
- ✅ QC checklist implementation semua ongoing projects

Week 3-4:
- ✅ Second new deal: 2 proyek (total Rp 650-750 juta)
- ✅ Material supplier negotiation (credit term 30 hari)
- ✅ Team performance review & feedback

MARET 2026:

Week 1-2:
- ✅ Q1 review meeting (all team)
- ✅ Celebrate wins & learn from losses
- ✅ Financial review: actual vs budget
- ✅ Pipeline review: Q2 preparation

Week 3-4:
- ✅ Third new deal: 2 proyek (total Rp 700-800 juta)
- ✅ Q2 planning meeting
- ✅ Team capacity assessment (need hire?)
- ✅ Working capital check (cukup untuk scale?)

Q1 TARGETS SUMMARY:
- New deals: 6 proyek
- Total value: Rp 1,95 miliar
- Revenue: Rp 650 juta/bulan average
- Margin netto: Rp 60 juta/bulan average
- Ongoing projects: 12-15 proyek paralel

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9.2 Quarter 2 (Apr-Jun 2026): SCALE UP

APRIL 2026:

Week 1-2:
- ✅ Sales team expansion: hire 1 additional sales
- ✅ Digital marketing budget increase 50%
- ✅ Launch specialized packages (kitchen, bathroom)
- ✅ New deal target: 3 proyek (Rp 900 juta)

Week 3-4:
- ✅ PM training: earned value management
- ✅ Implement project management software (trial)
- ✅ Subcon partnership formalization (5-7 partners)

MEI 2026:

Week 1-2:
- ✅ Mid-year financial projection update
- ✅ Working capital assessment (target Rp 900 juta)
- ✅ Team bonus payout (Q1 performance)

Week 3-4:
- ✅ New deal: 3 proyek (Rp 900-1.000 juta)
- ✅ Client satisfaction survey (ongoing projects)
- ✅ Referral program review & optimize

JUNI 2026:

Week 1-2:
- ✅ Q2 review meeting
- ✅ KPI dashboard presentation
- ✅ Adjust strategy untuk Q3

Week 3-4:
- ✅ New deal: 3 proyek (Rp 1.000 juta)
- ✅ Q3 planning & target setting
- ✅ Team capacity untuk Q3 (hire plan)

Q2 TARGETS SUMMARY:
- New deals: 9 proyek
- Total value: Rp 2,7 miliar
- Revenue: Rp 750 juta/bulan average
- Margin netto: Rp 75 juta/bulan average
- Ongoing projects: 18-20 proyek paralel

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9.3 Quarter 3 (Jul-Sep 2026): MOMENTUM

JULI 2026:

Week 1-2:
- ✅ Team expansion: +1 PM, +1 Supervisor
- ✅ Equipment investment (tools, scaffolding)
- ✅ Digital marketing: video content production
- ✅ New deal: 4 proyek (Rp 1,2 miliar)

Week 3-4:
- ✅ Partnership expansion: bank (KPR renovation)
- ✅ Client appreciation event (loyal clients)
- ✅ Brand refresh (new branding material)

AGUSTUS 2026:

Week 1-2:
- ✅ Working capital target: Rp 1 miliar
- ✅ Financial system upgrade (accounting software)
- ✅ Sales process automation (CRM trial)

Week 3-4:
- ✅ New deal: 4 proyek (Rp 1,2 miliar)
- ✅ PM certification training (external)
- ✅ Safety training untuk all site workers

SEPTEMBER 2026:

Week 1-2:
- ✅ Q3 review meeting
- ✅ Prepare Q4 PUSH (peak season)
- ✅ Marketing campaign planning (end year promo)

Week 3-4:
- ✅ New deal: 4 proyek (Rp 1,2 miliar)
- ✅ Team bonus payout (Q2-Q3 performance)
- ✅ Q4 target communication

Q3 TARGETS SUMMARY:
- New deals: 12 proyek
- Total value: Rp 3,6 miliar
- Revenue: Rp 850 juta/bulan average
- Margin netto: Rp 90 juta/bulan average
- Ongoing projects: 24-28 proyek paralel

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9.4 Quarter 4 (Oct-Dec 2026): PEAK PERFORMANCE

OKTOBER 2026:

Week 1-2:
- ✅ End year campaign launch
- ✅ Sales blitz: all team focus
- ✅ New deal: 5 proyek (Rp 1,5 miliar)

Week 3-4:
- ✅ Working capital check: Rp 1,1 miliar target
- ✅ 2027 planning initiation
- ✅ Team performance review

NOVEMBER 2026:

Week 1-2:
- ✅ Client year-end appreciation (gift/gathering)
- ✅ Referral program BONUS (double incentive)
- ✅ New deal: 5 proyek (Rp 1,5 miliar)

Week 3-4:
- ✅ Financial closing preparation
- ✅ Tax planning (PPh, PPN)
- ✅ Inventory check (material, equipment)

DESEMBER 2026:

Week 1-2:
- ✅ New deal: 5 proyek (Rp 1,5 miliar)
- ✅ Year-end financial review
- ✅ Team performance appraisal

Week 3-4:
- ✅ Company gathering (team building)
- ✅ 2027 blueprint presentation
- ✅ Bonus payout (annual performance)
- ✅ CELEBRATE SUCCESS! 🎉

Q4 TARGETS SUMMARY:
- New deals: 15 proyek
- Total value: Rp 4,5 miliar
- Revenue: Rp 1.000 juta/bulan average
- Margin netto: Rp 100 juta/bulan ✅ TARGET ACHIEVED!
- Ongoing projects: 30-35 proyek paralel

---

10. KPI DASHBOARD

10.1 Financial KPIs (Monthly)

╔══════════════════════════════════════════════════════════════╗
║                 FINANCIAL KPI DASHBOARD                      ║
╠══════════════════════════════════════════════════════════════╣
║                                                              ║
║  1. REVENUE                                                  ║
║     Target:  Rp XXX juta                                     ║
║     Actual:  Rp XXX juta                                     ║
║     % Achievement: XX%                                       ║
║     Status: 🟢 >100% | 🟡 90-100% | 🔴 <90%                  ║
║                                                              ║
║  2. MARGIN NETTO                                             ║
║     Target:  Rp XX juta                                      ║
║     Actual:  Rp XX juta                                      ║
║     % Achievement: XX%                                       ║
║     Status: 🟢 >100% | 🟡 90-100% | 🔴 <90%                  ║
║                                                              ║
║  3. MARGIN PERCENTAGE                                        ║
║     Target:  19-22%                                          ║
║     Actual:  XX%                                             ║
║     Status: 🟢 >20% | 🟡 15-20% | 🔴 <15%                    ║
║                                                              ║
║  4. CASH BALANCE                                             ║
║     Target:  >Rp 300 juta                                    ║
║     Actual:  Rp XXX juta                                     ║
║     Status: 🟢 >Rp 300jt | 🟡 Rp 200-300jt | 🔴 <Rp 200jt   ║
║                                                              ║
║  5. WORKING CAPITAL                                          ║
║     Q1 Target: Rp 800 juta                                   ║
║     Q2 Target: Rp 900 juta                                   ║
║     Q3 Target: Rp 1.000 juta                                 ║
║     Q4 Target: Rp 1.100 juta                                 ║
║     Actual:    Rp XXX juta                                   ║
║     Status: 🟢 On track | 🟡 -10% | 🔴 -20%                  ║
║                                                              ║
╚══════════════════════════════════════════════════════════════╝

10.2 Sales KPIs (Monthly)

╔══════════════════════════════════════════════════════════════╗
║                    SALES KPI DASHBOARD                       ║
╠══════════════════════════════════════════════════════════════╣
║                                                              ║
║  1. NEW DEALS                                                ║
║     Target:  X proyek                                        ║
║     Actual:  X proyek                                        ║
║     Total Value: Rp XXX juta                                 ║
║     Status: 🟢 ≥Target | 🟡 80-99% | 🔴 <80%                 ║
║                                                              ║
║  2. PIPELINE VALUE                                           ║
║     Target:  3x revenue target                               ║
║     Actual:  Rp XXX juta                                     ║
║     Ratio:   X.Xx                                            ║
║     Status: 🟢 >3x | 🟡 2-3x | 🔴 <2x                        ║
║                                                              ║
║  3. QUOTATION ISSUED                                         ║
║     Target:  XX quotation                                    ║
║     Actual:  XX quotation                                    ║
║     Total Value: Rp XXX juta                                 ║
║                                                              ║
║  4. CONVERSION RATE                                          ║
║     Target:  35-40%                                          ║
║     Actual:  XX%                                             ║
║     Status: 🟢 >35% | 🟡 25-35% | 🔴 <25%                    ║
║                                                              ║
║  5. SALES CYCLE TIME                                         ║
║     Target:  30-45 hari                                      ║
║     Actual:  XX hari                                         ║
║     Status: 🟢 <45 hari | 🟡 45-60 hari | 🔴 >60 hari        ║
║                                                              ║
║  6. LEAD SOURCE                                              ║
║     Referral:   XX% (target 40%)                             ║
║     Digital:    XX% (target 30%)                             ║
║     Partnership:XX% (target 20%)                             ║
║     Offline:    XX% (target 10%)                             ║
║                                                              ║
╚══════════════════════════════════════════════════════════════╝

10.3 Project KPIs (Monthly)

╔══════════════════════════════════════════════════════════════╗
║                  PROJECT KPI DASHBOARD                       ║
╠══════════════════════════════════════════════════════════════╣
║                                                              ║
║  1. ONGOING PROJECTS                                         ║
║     Q1: 12-15 proyek                                         ║
║     Q2: 18-20 proyek                                         ║
║     Q3: 24-28 proyek                                         ║
║     Q4: 30-35 proyek                                         ║
║     Actual: XX proyek                                        ║
║                                                              ║
║  2. ON-TIME DELIVERY                                         ║
║     Target:  >90%                                            ║
║     Actual:  XX%                                             ║
║     Status: 🟢 >90% | 🟡 80-90% | 🔴 <80%                    ║
║                                                              ║
║  3. COST VARIANCE                                            ║
║     Target:  0 to -5%                                        ║
║     Actual:  XX%                                             ║
║     Projects in:                                             ║
║     🟢 Green: XX proyek (0 to -5%)                           ║
║     🟡 Yellow: XX proyek (-5 to -8%)                         ║
║     🔴 Red: XX proyek (>-10%)                                ║
║                                                              ║
║  4. QUALITY SCORE                                            ║
║     Target:  >85%                                            ║
║     Actual:  XX% (dari QC checklist)                         ║
║     Status: 🟢 >85% | 🟡 75-85% | 🔴 <75%                    ║
║                                                              ║
║  5. SAFETY INCIDENT                                          ║
║     Target:  0 incident per month                            ║
║     Actual:  XX incident                                     ║
║     Status: 🟢 0 | 🟡 1-2 minor | 🔴 >2 atau 1 major         ║
║                                                              ║
║  6. CLIENT SATISFACTION                                      ║
║     Target:  >90%                                            ║
║     Actual:  XX% (survey score)                              ║
║     Status: 🟢 >90% | 🟡 80-90% | 🔴 <80%                    ║
║                                                              ║
║  7. PAYMENT COLLECTION                                       ║
║     Target:  >95% on-time                                    ║
║     Actual:  XX%                                             ║
║     Overdue: Rp XX juta (AR aging >30 hari)                  ║
║     Status: 🟢 >95% | 🟡 85-95% | 🔴 <85%                    ║
║                                                              ║
╚══════════════════════════════════════════════════════════════╝

10.4 Operational KPIs (Monthly)

╔══════════════════════════════════════════════════════════════╗
║               OPERATIONAL KPI DASHBOARD                      ║
╠══════════════════════════════════════════════════════════════╣
║                                                              ║
║  1. TEAM UTILIZATION                                         ║
║     Target:  75-85%                                          ║
║     Actual:  XX%                                             ║
║     Status: 🟢 75-85% | 🟡 60-75% or >85% | 🔴 <60% or >95% ║
║                                                              ║
║  2. MATERIAL WASTE                                           ║
║     Target:  <5% dari material cost                          ║
║     Actual:  XX%                                             ║
║     Status: 🟢 <5% | 🟡 5-8% | 🔴 >8%                        ║
║                                                              ║
║  3. REWORK RATE                                              ║
║     Target:  <3% dari total work                             ║
║     Actual:  XX%                                             ║
║     Status: 🟢 <3% | 🟡 3-5% | 🔴 >5%                        ║
║                                                              ║
║  4. PROCUREMENT LEAD TIME                                    ║
║     Target:  <7 hari (material standard)                     ║
║     Actual:  XX hari                                         ║
║     Status: 🟢 <7 hari | 🟡 7-10 hari | 🔴 >10 hari          ║
║                                                              ║
║  5. STAFF TURNOVER                                           ║
║     Target:  <10% per tahun                                  ║
║     Actual:  XX%                                             ║
║     Status: 🟢 <10% | 🟡 10-15% | 🔴 >15%                    ║
║                                                              ║
╚══════════════════════════════════════════════════════════════╝

---

11. EMERGENCY PROTOCOLS

11.1 Cashflow Crisis Protocol

TRIGGER: Projected cash balance <Rp 200 juta dalam 2 minggu

IMMEDIATE ACTIONS (24-48 jam):

1️⃣  CASH PRESERVATION
   □ Stop all non-critical spending
   □ Delay supplier payment (nego extension)
   □ Accelerate AR collection (all overdue)
   □ Review all ongoing procurement

2️⃣  CASH ACCELERATION
   □ Call all clients dengan termin due (push payment)
   □ Offer discount 2-3% untuk early payment
   □ Invoice all billable works immediately
   □ Collect deposit untuk new projects

3️⃣  COST REDUCTION
   □ Postpone non-critical projects
   □ Negotiate material payment terms
   □ Reduce overtime (if any)
   □ Defer bonus/incentive payment

4️⃣  EMERGENCY FUNDING (last resort)
   □ Owner injection (if available)
   □ Bank overdraft facility
   □ Invoice financing
   □ Short-term loan dari partner

5️⃣  COMMUNICATION
   □ Transparent dengan team (selected)
   □ Update owner daily
   □ Weekly recovery plan review

11.2 Project Disaster Protocol

TRIGGER: Project cost overrun >10% dari RAB

IMMEDIATE ACTIONS:

1️⃣  STOP WORK (temporary)
   □ Freeze all new spending proyek ini
   □ Team meeting (PM, owner, supervisor)
   □ Root cause analysis

2️⃣  DAMAGE ASSESSMENT
   □ Actual cost vs RAB variance analysis
   □ Work completed vs budget consumed
   □ Projected final cost calculation
   □ Identify cost drivers (material, labor, scope)

3️⃣  RECOVERY OPTIONS
   Option A: CLIENT ADD BUDGET
   □ Prepare presentation (justification)
   □ Show what's completed vs spent
   □ Show what's remaining vs budget needed
   □ Negotiate additional payment

   Option B: SCOPE REDUCTION
   □ Identify scope bisa dihilangkan
   □ Client approval scope change
   □ Update RAB & contract
   □ Finish with reduced scope

   Option C: TAKE THE LOSS (last resort)
   □ If loss <Rp 20 juta & good client
   □ Finish project dengan kualitas tetap
   □ Document lesson learned
   □ Use as portfolio / testimonial

4️⃣  PREVENTION FUTURE
   □ Update RAB template (lesson learned)
   □ Stricter stop-loss monitoring
   □ PM training on cost control
   □ Better estimation process

11.3 Client Complaint Protocol

TRIGGER: Client tidak puas dengan kualitas/progress

RESPONSE TIME: 2 JAM (acknowledge), 24 JAM (action plan)

1️⃣  ACKNOWLEDGE (dalam 2 jam)
   □ Terima komplain dengan profesional
   □ Empati dengan client concern
   □ Commit untuk investigasi & solusi
   □ Set timeline untuk feedback

2️⃣  INVESTIGATE (dalam 24 jam)
   □ Site visit oleh PM + owner
   □ Dokumentasi masalah (foto, ukuran)
   □ Interview team di lapangan
   □ Root cause identification

3️⃣  ACTION PLAN (dalam 48 jam)
   □ Present findings ke client
   □ Offer solution options
   □ Timeline untuk perbaikan
   □ Compensation (jika memang salah kita)

4️⃣  EXECUTE (segera)
   □ Fix masalah dengan quality tinggi
   □ Daily update ke client
   □ Final inspection bersama
   □ Client approval tertulis

5️⃣  FOLLOW-UP (1 minggu kemudian)
   □ Call client (pastikan puas)
   □ Offer warranty extension (goodwill)
   □ Document lesson learned
   □ Update QC checklist

---

12. LONG-TERM STRATEGY (2027-2030)

12.1 Vision 2030

"Renovasia sebagai Top 3 Premium Contractor di Jabodetabek dengan omzet Rp 50 miliar/tahun"

12.2 Growth Path

12.3 Strategic Initiatives (2027+)

1. DIGITAL TRANSFORMATION
- Full ERP system (finance, project, HR)
- CRM system untuk sales
- Mobile app untuk client (progress tracking)
- BIM (Building Information Modeling) untuk proyek besar

2. VERTICAL INTEGRATION
- Material supply business (captive supplier)
- Design studio (in-house architect/interior designer)
- Property development (build & sell)
- Facility management (maintenance contract)

3. GEOGRAPHIC EXPANSION
- Bekasi branch (2028)
- Tangerang branch (2029)
- Bandung branch (2030)

4. MARKET EXPANSION
- Commercial renovation (office, retail)
- Government projects (tender)
- Property developer partnership (volume business)
- Franchise system (for other cities)

5. TALENT DEVELOPMENT
- Renovasia Academy (training center)
- Management trainee program
- Employee stock ownership (ESOP)
- Leadership development program

---

13. KESIMPULAN & KOMITMEN

13.1 Critical Success Factors

13.2 Realistis Expectation

YANG BISA DICAPAI 2026:
✅ Revenue Rp 1 miliar/bulan di Q4
✅ Margin netto Rp 100 juta/bulan konsisten
✅ Working capital sehat >Rp 1 miliar
✅ Team produktif dengan low turnover
✅ Zero disaster project
✅ Client satisfaction >90%

YANG TIDAK REALISTIS:
❌ Revenue Rp 1 miliar/bulan sejak Q1 (terlalu aggressive)
❌ Margin 64% terus di level company (itu margin proyek, bukan company)
❌ Zero masalah sama sekali (will have challenges)
❌ Semua proyek perfect execution (learning curve ada)

13.3 Commitment Statement

╔══════════════════════════════════════════════════════════════╗
║                                                              ║
║  Blueprint ini BUKAN hanya dokumen.                          ║
║  Blueprint ini adalah KOMITMEN.                              ║
║                                                              ║
║  Komitmen untuk:                                             ║
║  • Menjalankan bisnis dengan DISIPLIN                        ║
║  • Melayani client dengan EXCELLENT                          ║
║  • Membangun team dengan RESPECT                             ║
║  • Mengelola keuangan dengan PRUDENT                         ║
║  • Tumbuh dengan SUSTAINABLE                                 ║
║                                                              ║
║  Setiap keputusan yang diambil 2026 harus merujuk ke         ║
║  blueprint ini. Jika ada deviasi, harus ada justifikasi      ║
║  yang kuat dan dokumentasi yang jelas.                       ║
║                                                              ║
║  Review blueprint setiap Quarter.                            ║
║  Update jika ada learning baru.                              ║
║  Tapi JANGAN abandon framework ini.                          ║
║                                                              ║
║  Renovasia 2026 = YEAR OF DISCIPLINE & GROWTH                ║
║                                                              ║
╚══════════════════════════════════════════════════════════════╝

---

LAMPIRAN

A. Glossary

BEP         : Break-Even Point (titik impas)
CAR         : Construction All Risk (asuransi proyek)
CRM         : Customer Relationship Management
ERP         : Enterprise Resource Planning
GM          : Gross Margin
HO          : Head Office
KPI         : Key Performance Indicator
M&E         : Mechanical & Electrical
PAC         : Project Acceptance Criteria
PM          : Project Manager
QC          : Quality Control
RAB         : Rencana Anggaran Biaya
ROI         : Return on Investment
SOP         : Standard Operating Procedure

B. Template & Forms

Semua template & forms tersedia di folder:
/docs/templates/

Essential Templates:
1. RAB Template (per bracket)
2. Quotation Letter Template
3. Contract Template (SPB)
4. QC Checklist Template
5. Weekly Cashflow Dashboard Template
6. Monthly KPI Dashboard Template
7. Project Status Report Template
8. Client Satisfaction Survey Template
9. Change Order Form Template
10. Lesson Learned Template

C. Contact & Resources

Key Contacts:
- Owner: [Name & Phone]
- Finance Manager: [Name & Phone]
- Sales Manager: [Name & Phone]
- Operations Manager: [Name & Phone]

External Resources:
- Accountant: [Name & Phone]
- Legal Counsel: [Name & Phone]
- Insurance Broker: [Name & Phone]
- Bank Relationship Manager: [Name & Phone]

---

Document Control:
- Version: 1.0
- Date: 27 Januari 2026
- Author: [Team Renovasia]
- Approved by: [Owner]
- Next Review: April 2026 (Q1 Review)

Status: ACTIVE - READY FOR EXECUTION ✅

---

END OF BLUEPRINT

"Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill

LET'S BUILD RENOVASIA 2026! 🚀